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Stern was required, as part of a study by the institute as to whether the public were easily fooled by bogus news stories and made-up research from fictional institutions, to show 5200 people of all age groups an issue of USA Today full of fictional news articles and studies.
Behind the scenes
- Public more gullible than ever was in fact a meta article notifying uninformed readers of the fictional nature of the special "front page wrap" for the real life October 22, 2015 issue of USA Today.
- Back to the Future Part II (in front page newspaper story)
- Special "front page wrap" for real life October 22, 2015 issue of USA Today (see 'External links' below)