Marty McFly watches a holobillboard commercial for Goldie Wilson Hover Conversion Systems, showing an animated hover converted 1958 Edsel.


A hover converted 1959 Edsel Corsair on display at Universal Studios.

"Most of the traffic seemed to have relocated itself overhead. Cars, some of which looked old enough to come from 1985, or even before, briskly flew back and forth across the air lanes. Marty could have sworn one of those fliers was an Edsel."
—From Back to the Future Part II by Craig Shaw Gardner (quote, pages 25 and 26)

The Edsel was a make of automobile that was manufactured by the Ford Motor Company from 1958 to 1960.


The Edsel had a reputation of poor workmanship, awkward placement of the driver's controls, and highly unusual styling of the front grille and taillights. It was often the target of jokes since it was one of the biggest failures in automobile history.

Dr. Emmett Brown was once given the choice of working on one of three projects: one which was the Edsel.[1]

As Marty McFly started exploring downtown Hill Valley in 2015, he saw a holobillboard advertisement for Goldie Wilson Hover Conversion Systems, which depicted an Edsel as a typical "road car" converted into a "skyway flyer".

Marty thought he saw a hover converted Edsel fly by,[2] but actually a converted Edsel drove around the corner toward him underneath the billboard as Marty watched the advertisement.[3]

The same car could also be seen parked in front of the Texaco service station when Doc Brown sent a message from the future to volunteers at the Institute of Future Technology. [4]

According to the news story Auto rebels form organization by Steven Anderson, which appeared on the front page of the October 22, 2015 issue of USA Today, Maynard Hornbuckle III, the vice president for consumer affairs at the auto watchdog group Edsel Inc., and the person behind the auto rebels group, proposed that all United States citizens boycott automakers and refuse to buy a new automobile for the next three years, because he felt that car owners were not getting the value they deserved and the cost of owning and operating a family car was "absolutely astronomical". Hornbuckle had bought three Edsels when they were introduced in the 1950s, feeling that Ford had itself a winner, and was upset when the Edsel was discontinued three years into production.

Behind the scenes[]

  • In the news story Auto rebels form organization on the front page of USA Today, 'Edsel' is misspelled as 'Edsell'.


See also[]