- "Hi, friends, Goldie Wilson III here for Goldie Wilson Hover Conversion Systems. You know, when my grandpa was mayor of Hill Valley, he had to worry about traffic problems. But now, you don't have to worry about traffic! I'll hover-convert your old road car into a skyway flier for only $39,999.95."
- —Goldie Wilson III
Goldie Wilson III advertised hover conversions in 2015 through his company Goldie Wilson Hover Conversion Systems which had 29 convenient locations. His prices were as low as $39,999.95 and his tagline was "Remember, keep 'em flying!"
Behind the scenes
- The $39,999.95 cost of a hover conversion is most likely a reference to Earl Scheib's television commercials in the 1980s. As the owner of the largest chain of low-cost auto body repair shops in the U.S., his well-known tagline in the 1950s originally stated, "I'll paint any car any color for only $29.99", but by the 1980s his price had increased to $39.99. The extra nines in the price of a hover conversion are a comment on the inflated prices expected in the future, and the marketing tactic of quoting prices just five cents less than a round number.
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