A holographic billboard, or holobillboard, was an animated billboard in 2015 that was displayed as a holographic projection.
An opinion poll titled 3D BILLBOARDS: FREE SPEECH OR TRAFFIC HAZARDS? was announced in a box-out in the top right-hand corner of the October 22, 2015 issue of USA Today, which asked the question Was billboard responsible for 2 traffic fatalities?
- We are just entering the midpoint between the billboards and holobillboards with digital billboards: giant flat-screens that rotate different advertisements every thirty seconds. Also, images can be projected onto partially visible gases to produce the effect of a "holobillboard". Miniature USB versions can be purchased in the form of Heliodisplays. Those "holobillboard" signs will be common by 2025 or 2027, since we're in the midpoint before the possibility of those kinds of billboard signs to happen.
- Special "front page wrap" for real life October 22, 2015 issue of USA Today (see 'External links' below)