Kellogg's, or the Kellogg Company, was a manufacturer of breakfast cereals in 1955 and 1985.
George McFly was eating a bowl of Kellogg's Rice Krispies in Lou's Cafe on the morning of November 5, 1955.
A box of another product within the Kellogg's Rice Krispies range, Cocoa Krispies, was present in the kitchen at the McFly residence in 1985, on top of the refrigerator.
Behind the scenes
- The appearance of a box of Kellogg's Cocoa Krispies in the McFlys' kitchen was an act of product placement.
- Two other Kellogg's breakfast cereals are also visible behind the Cocoa Krispies box, but the product names are almost completely obscured on-screen.