According to the news story Auto rebels form organization by Steven Anderson, which appeared on the front page of the October 22, 2015 issue of USA Today, Hornbuckle was proposing that all United States citizens boycott automakers and refuse to buy a new automobile for the next three years, because he felt that car owners were not getting the value they deserved and the cost of owning and operating a family car was "absolutely astronomical".
The cost of a one year membership of Edsel Inc. was $116,492. The reason for this, according to Hornbuckle, was that he had to make a living like everyone else.
Behind the scenes
- In the news story Auto rebels form organization on the front page of USA Today, 'Edsel' is misspelled as 'Edsell'.
- Back to the Future Part II (in front page newspaper story)