The Statler family was a family that had been involved in the transportation business for over 130 years. In 1885, Joe Statler's business was called Honest Joe Statler, which advertised "fine horses sold, bought, and traded". However, the family business was diversified into franchised car dealerships by 1931, where it was Statler DeSoto. In 1955, it changed to Statler Studebaker. In 1985, it was Statler Toyota.
A series of commercials for Statler Toyota in 2015 featured Jimmy Joe Statler wearing multiple ties, and a hover car was visible in the reflection of the window. This would suggest that it took place in the original timeline as opposed to the timeline created after Doc went back in time to stop a nuclear holocaust in 2045.
Toyota ran a series of real-world ads in 2015. They depicted Jimmy Joe Statler at Statler Toyota, advertising two new cars, a 2016 Toyota Mirai powered by a hydrogen fuel cell which could be powered by hydrogen converted from waste, inspired by the Mr. Fusion, and a 2016 Toyota Tacoma inspired by the Marty McFly's Toyota Hilux.
- BTTF Part III novel, p. 24